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India and the Content Industrial Complex

India and the Content Industrial Complex

When India wins, everyone wins

Sam Perry's avatar
Sam Perry
Nov 21, 2024
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India and the Content Industrial Complex
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There are few things more grim than the banality and indulgence of press box chat, so apologies. It’s 2022, and the India-Pakistan MCG epic is unfurling itself accordingly. About halfway through the match, my colleague Higgos and I are invited into the commentary area to observe; we had some TGC work with the host broadcaster and were encouraged to meet a few of the team and to see how the sausage is made. It was a thoughtful gesture from our liaison and frankly a little out-of-keeping with the general vibe of press boxes, where most people are busy getting on with the immediate task at hand. It’s fair to say we felt more like Make A Wish Kids than colleagues on any sort of equal footing – saying more about us than anyone else. But we were grateful for the experience.

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