India and the Content Industrial Complex

When India wins, everyone wins

There are few things more grim than the banality and indulgence of press box chat, so apologies. It’s 2022, and the India-Pakistan MCG epic is unfurling itself accordingly. About halfway through the match, my colleague Higgos and I are invited into the commentary area to observe; we had some TGC work with the host broadcaster and were encouraged to meet a few of the team and to see how the sausage is made. It was a thoughtful gesture from our liaison and frankly a little out-of-keeping with the general vibe of press boxes, where most people are busy getting on with the immediate task at hand. It’s fair to say we felt more like Make A Wish Kids than colleagues on any sort of equal footing – saying more about us than anyone else. But we were grateful for the experience.